Ambient Advertising

Ambient advertising is advertising that is found in unexpected places.  Basically, ambient advertising can be found just about anywhere people will see it.  I think that ambient advertising will be an effective way to reach the students at Otterbein because they will not be expecting it.  The more unexpected and creative the advertising is, the more likely the idea is to stick in peoples’ minds.

The first ambient ad that I chose was the Cup Noodle Diet: Skirt ad.  I chose this ad because it was really funny and creative.  A picture of the ad shows people looking at the ad really closely, and even taking pictures of it.  The ad was a girl painted onto a telegraph pole, and she is eating Cup Noodle.  Her skirt has fallen off because the Cup Noodle Diet is making her skinnier.  A real skirt was placed around the bottom of the telegraph pole.  The Cup Noodle Diet ad is targeted for women who want to lose weight and people who want to be fit in general.  This ad was really effective because women see this skinny female eating the noodles, and the women get the idea that following the Cup Noodle Diet will help them lose weight too.  Men also would be attracted to this ad because the girl is not wearing any clothing on her lower half (she is wearing underwear, just not her skirt). 

The second ambient ad that I chose was the Lonely Planet Bookmarks.  I chose this ad because the “ads” were very large and would definitely be eye-catching.  The ads were giant blue “bookmarks” that the company Lonely Planet Magazine placed around in several Indian cities.  The bookmarks were to mark special destinations that people should visit on their trip to India.  This ad was probably aimed for tourists.  The ads were effective because they were large, very visible, and might help make international vacationing less stressful.  Tourists probably appreciate the “hints” that the bookmarks give them.